BIZ 3182-01: Product and Service Innovation
Fall 2012
Prof. Sung Joo Bae
Sangnam Institute of Management, Rm414
Tel: 02-2123-6578
E-mail:sjbae@yonsei.ac.kr
TAs: Dan Pham, DP6242@yahoo.com
Ayaka Oda, ayakaoda0205@gmail.com
*If you are unfamiliar with the wiki, please look at this guide for your reference. How to the Use Class Wiki.pdf
Syllabus: BIZ3182 - Product and Service Innovation - Syllabus.pdf
Student Information Sheet: Student Information Sheet.docx
We will learn interesting skills and useful knowledge for creating new products, services and business ideas throughout the course.
This space is designed for discussion and idea sharing during and between the classes.
You can find interesting articles and other class material through this wiki site.
In order to maximize the utility of this wiki-based online classroom, you need to familiarize yourself with the concept of "wiki".
Please refer to this YouTube video for this purpose.
http://www.youtube.com/v/-dnL00TdmLY&color1=0xb1b1b1&color2=0xcfcfcf&hl=en&feature=player_embedded&fs=1
Course Schedule:
Module 1 (9/4)
Introduction to the Course
Module 2 (9/6, 9/11, 9/13, 9/18)
*9/11 (The) Class will be held at 청송대 (Number 73 on the map below).
Air Plane Competition Result
Design
1. iNUWASHU
2. The Five Fingers
3. Ice Cream
Time
1. Mooncake
2. Last Minute
3. Namu
Core Concepts of Creativity and Innovation
Class Slide 1: Core Concepts of Creativity and Innovation BW(1).pdf
Class Slide 2: Core Concepts of Creativity and Innovation (2) BW(1).pdf
What do we mean by “creativity”?
Technological innovation – core concepts
Read Article: The Element: How Finding Your Passion Changes Everything
(Chapter 1 & 2 – p. 1~p.51)
Smaller: The Disposable Diaper and the Meaning of Progress (The New Yorker)
Architecture – Why is it important?
Product/Service Development Process
Read Article:
Design Rules (Chapter 2 & 3)
Innovation in Industry and the Diffusion of Technology (Science)
Selected chapters from Eppinger & Ulrich(2008)
Additional Materials for module 2
Module 3 (9/20, 9/25, 9/27)
Complexity, Cognitive Biases and Decision Making in an Uncertain World of Technology
Class Slide: Complexity Cognitive Biases and Decision Making BW.pdf
Technological evolution and decision making
Conventional wisdom vs. integrative thinking
Prepare Case 1: Kodak and the Digital Revolution (A) (HBS)
Read Article: From Mental Models to Transformation: Overcoming Inhibitors to Change (HBR)
[Guiding Questions for Case 1]
- All things considered, did it make sense for Kodak to invest in digital photography? Why or why not?
- How would you evaluate their ability to execute their strategy? Why did the firm encounter difficulties? What might they have done differently?
- What should Kodak do next? What are your recommendations on Kodak's next move?
Note: All the printed case reports should be submitted to the TA before the beginning of the class. Please avoid summarizing the cases in your reports, and read the syllabus for detailed guidelines on how to write case reports. The report should be in single space.
Also note that guiding questions are only provided for this case.
10/2 No Class - Chuseok (Hangawi) – Korean Thanksgiving
Module 4 (10/4, 10/9)
Creative Leadership
Class Slide: Creative Leadership BW.pdf
The role of the leaders in creative organizations
Prepare Case 2: Google's Android: Will It Shake Up the Wireless Industry in 2009 and Beyond?
Read Article: Creativity and the Role of the Leader(HBR)
An Inside View of IBM’s ‘Innovation Jam’ (HBS)
Additional Class Material for Module 4
Module 5 (10/11, 10/16, 10/18, 10/30)
Product Design
What is “creative design”? How can we achieve it?
The creative process of the leading design firms
Simulation in product design
Prepare Case 3: IDEO Product Development (HBS)
Prepare Case 4: Team New Zealand (HBS)
Additional Class Material for Module 5
Hacking iPad2
http://www.youtube.com/watch?v=qAAi80b8wZs
Mobile Industry Map.pptx
Mid-term Exam Period (10/23, 10/25) – No Class
10/30
Objectified: Objectified.avi
When you watch the documentary, "Objectified", think about the following issues.
Questions:
1. How would you describe a “good design”?
2. What is the relationship between process innovation and product design?
3. How does design relate to our daily lives?
4. Does “good design” always have to be expensive? Why or why not?
5. What other issues do you think are important in the documentary?
Mid-term Project Presentation (5 min. for each team) (11/1)
* Prepare one or two slide(s) for the presentation. No more than two slides are allowed.
Please upload the slides here before Thursday's class. Thank you very much.
Ice cream:PPT Product & Service Innovation_final (1).pptx
Five Fingers: Five Fingers.pptx
Mooncake:Team project.pptx
The Edge:Flash Cards - Edge.pptx
Team "Random":Team Random Presentation.pptx
Last Minute: 혁신midterm 발표.pptx
iNUWASHU: Final Midterm Project Presentation.ppt
Here It Comes: Here It Comes.pptx
Namu: TeamNamu_shortprez.pptx
Module 6 (11/6, 11/8, 11/13, 11/15)
Design-Driven Product Innovation
Class Slide 1: Product Innovation [호환 모드].pdf
Class Slide 2: BMW slides.pdf
Design driven product development process
Process view of product development
Accelerating design process
Read Article: Innovating Through Design (HBR)
Prepare Case 5: Bang and Olufsen: Design Driven Innovation (HBS)
Prepare Case 6: BMW AG – The Digital Car Project (HBS)
*Case 5 and 6 were originally due on Nov. 6 (Tue), but please hand them in on Nov. 8 (Thu). Thank you.
Additional Class Material for Module 6
Module 7 (11/20, 11/22)
Open and User Innovation
Class Slide: open user innovation.pdf
The power of open and user innovation
Read Article: The Bakeoff- Project Delta Aims to Create the Perfect Cookie (The New Yorker)
Why Companies Should Have Open Business Models (SMR)
Creating Breakthroughs at 3M (HBR)
Cooking Science with Ferran Adria - Tuesday, December 9, 20082.rm
Module 8 (11/27, 11/29)
Innovation Hurdles & Improvisation
Class slide: improvisation.pdf
Product Innovation and Marketing
Jazz as a business metaphor
Prepare Case 7: Seiko Watch Corporation: Moving Upmarket (ACRC)
Read Article: Creativity, Improvisation and Organizations (HBS)
Additional Class Material for Module 8
On 11/27, the class is going to be a special session on "Jazz Improvisation." It will be held at 고향설농탕. Please refer to the map below.
Case report 7 is due on this day, and attendance will be taken, so please do not miss the class^^
Module 9 (12/4, 12/6)
Service Innovation
Class Slide: service innovation.pdf
Turning a creative idea into a viable service
Total experience management in service innovation
Experimentation in service innovation
Prepare Case 8: elBulli: The Taste of Innovation (HBS)
Bourdain_s_ Decoding Ferran Adria (edited for youtube) - better quality.mp4
Videos of grassroot innovation:
mk bandhopadhyay battery operated bike edited2.mpg
rope making machine.wmv
Saidullah_NIF.wmv
Final Project Presentations (12/6, 12/11, 12/13)
*Please upload the slides here! Thanks.
12/6 (Thu)
1. Mooncake: Mooncake-Fnal PPT.pptx
2. Last Minute: Capumbrella Lastminute_rvsd.pptx
12/11 (Tue)
3. Here It Comes:Here It Comes-Final Project.pptx
4. Ice Cream: Product development_PPT201211(final_2).pptx
5. The Five Fingers: five.fingers_최종[글꼴저장].pptx
6. The Edge: P&S innovation Team Edge.pdf
12/13 (Thu)
7.Team Random: The creative processpptproduct and service innovation_EDITED.pptx
8. Namu: http://prezi.com/v2x86mwmj3a4/sizer/?kw=view-v2x86mwmj3a4&rc=ref-22777149
9. iNUWASHU: PSI final vers.pptx
TEAM WIKIS
Ice Cream
The Five Fingers
Mooncake
The Edge
Team "Random"
Last Minute
iNUWASHU
Here It Comes
Namu
Please leave your permanent email address below USING THE COMMENTING TOOL if you'd like to keep track of your fellow students and me.
Comments (9)
Sung Joo Bae said
at 6:08 pm on Dec 20, 2012
Leave your email address here with your name, using this commenting tool.
Kim Il Su said
at 8:05 pm on Dec 20, 2012
Kis0706@gmail.com / Kim Il Su
hyunin said
at 3:53 am on Dec 21, 2012
hhi0613@hanmail.net / Hyun-in Hwang
Yi Khai Yau said
at 3:17 pm on Dec 21, 2012
yikhaiyau@hotmail.com
DianaDjambou said
at 5:58 pm on Dec 21, 2012
diana.djambou@iscparis.com
Nannycheng said
at 12:53 am on Dec 22, 2012
nannycheng@hotmail.com // AUNYAWEE SAHACHALERMPHAT
PS. Thank you so much for an awesome lecture, Professor!
tomdevroome said
at 10:30 pm on Dec 26, 2012
tom_de_vroome@hotmail.com
Sung Hun CHOI said
at 11:10 am on Dec 27, 2012
csh528 at msn.com / 최성훈 CHOI, Sung Hun
한 학기동안 잘 이끌어 주셔서 감사합니다!
Steffen Andresen said
at 6:53 am on Dec 30, 2012
steffen89@hotmail.com / Steffen Andresen
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