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Additional Class Material for Module 6

Page history last edited by Ayaka Oda 11 years, 8 months ago

A. B&O Products

 

http://www.youtube.com/watch?v=8somkVskrtA&feature=PlayList&p=D9A3A1D250007677&playnext_from=PL&playnext=1&index=27

 

 


B. Foundation of Strategic Innovation and Product Innovation

 

 

Intellectual Property, Trademarks, Copyright, Patents

http://money.howstuffworks.com/intellectual-property.htm

 

Lead User Projects Handbooks and Videos

Lead User Project Handbook (Full Version).pdf

http://mit.edu/evhippel/www/tutorials.htm

 

Lessons from iPad Launching

http://www.engadget.com/2010/01/31/entelligence-lessons-from-the-ipad-launch/

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