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Sung Joo Bae's Home Page

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연세대학교 경영대학


배성주 교수


Professor of Technology Management


 Operations, Decisions, and Information (ODI),

 Yonsei University School of Business

 Tel. +82 2 2123 6578       Fax. +82 2 6442 2515
 Email: sjbae at yonsei.ac.kr





     Ph.D. MIT Sloan School of Management, 2009 
     M.S. University of Michigan, Ann Arbor, 2004 
     B.B.A. Yonsei University, 2000 



기술경영협동과정 주임교수

삼성경제연구소 자문교수

한화그룹 임원 혁신리더프로그램, 주임교수

부원장, 연세대학교 상남경영원

부단장, 연세대학교 창업지원단

SK 그룹 FLP 자문교수
부편집위원장, 연세경영연구
POSCO 임원 AMP 과정, 주임교수
센터장, 기술경영연구센터, 연세대학교 ICONS

과기정통부 주관 출연연구기관 평가자문단 자문위원
방문 교수, School of Computing, National University of Singapore (NUS)
조교수, School of Business, The University of Hong Kong (HKU) 
이사/학술위원장, 한국기술경영경제학회
사외이사, (주)한국운수창고
사외이사, Company 100, Inc. 
컨설턴트, Lead User Innovation Project with Grundfos, MIT Innovation Lab 
공동창업자 & 디렉터, Consulting Services, Knowledge Cube, Inc. 
IT Specialist, Global Services, IBM Korea 
GSRA, Collaboratory for Research on Electronic Work(CREW), University of Michigan, Ann Arbor


기술경영 (Management of Technology) 
제품 및 서비스 혁신 (Product & Service Innovation) 
기술조직 및 기술전략 (Technology-oriented Organization & Technology Strategy)
생산 및 운영관리 (Production & Operations Management)


기술경영, 기술전략, 신제품 개발공정, 신서비스 개발 방법론, 제품 디자인 및 설계, 기술정책

주요 연구 논문 및 저서

해외저널 Publication 및 Peer-reviewed Conference Proceedings

 "The Impact of R&D Workforce Diversity on Firm’s Performance in Internal and External R&D," (with S. Han), European Journal of Innovation Management, forthcoming, 2019

 "Shared Experience in Pretrip and Experience Sharing in Posttrip: The Survey of Airbnb Users," (with H. Lee, E. Suh, and K. Suh), Information & Management, 2017

 "Different Routes to Metacognitive Judgments: The Role of Accuracy Motivation," (with S. Park) Journal of Consumer Psychology, 24(3), July, 2014

 “Internalization of R&D Outsourcing: An Empirical Study,” (with S. Han) International Journal of Production Economics, 150, April2014

 "Government roles in evaluation and arrangement of R&D consortia," (with J. Kim and J. Yang), Technological Forecasting and Social Change, 88, 2014

 “The Effects of Network Position and Usage Pattern on Diffusion of Innovation,” (with Gloor, P. and Schnorf, S.), Proceedings of Application of Social Network Analysis Conference, Zurich, Switzerland, October 20-21, 2005

 "Grounding Needs: Achieving Common Ground Via Lightweight Chat in Large, Distributed Ad-Hoc Groups," (with Birnholtz, J., Finholt, T., and Horn, D.), Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI 05), Portland, OR, April 2-7, 2005

 "The Effects of Cash, Electronic, and Paper Gift Certificates as Respondent Incentives for a Web-Based Survey of a Technologically Sophisticated Sample," (with Birnholtz, J., Horn, D., and Finholt, T.), Social Science Computer Review. 22(3), 2004

국내저널 Publication

 “Manifestation of Language Transfer Problem During the New Product Development Process,” (with M. Park), Yonsei Business Review, 2019

 "The Process of Government’s Selection Force Leading to Technological Development in Private Sector,” (with H. Kim and S. Han), Korean Academy of Innovation, 2018

 "Patent Strategy Based on Performance Feedback: An Exploratory Case Study of Samsung Electronics," (with H. Lee), Yonsei Business Research, 2018

 "How do Online Product-Related Electronic Network of Interest Grow?: The Role of Content, Communication Activity, and Structure,” (with M. Rhee and M. Park), Yonsei Business Research, 2018

 "The Effect of Repeated and Spaced Exposures of Internet Display Advertising,” (with J. Lee, D. Briley, J. Oh, and S. Park), Korean Academy of Marketing, 2018

 "Institutional Improvement Plan through the Economic Utility Analysis of Technology Trust,” (with I. Cho and J. Suh), Korean Academy of Industrial Intellectual Property Law, 2016

 "An Analysis of Relationship between Technology/Non-Technology Innovation and Performance Improvement,” (with H. Kim and S. Han), Industrial Economics Research, 2016

 "New Product Development with Facebook Fans: Idea Contest Experiment,” (with A. Oda and S. Park), Yonsei Business Review, 2016

 "Analysis on the Diffusion and the Intention to Use among Technology Adopter Categories," (with E. Ma, S. Park, S. Han, & H. Han), Journal of the Korea Society of IT services, 2014

 "How does Product Innovation Enhance Firm Performance?: The Moderating Role of Process Innovation, Organizational Innovation and Marketing Innovation,” (with S. Oh and S. Han),  Journal of Korea Technology Innovation Society, 2013

 "Categorization of R&D Collaboration Based on Problem-Solving Perspective and its Implication,” (with Y. Ko) Korean Journal of Production and Operations Management, 24(2), 2013

 "Creativity in Groups Based on Problem-Solving Perspective: An Empirical Study,” (with K. Lee and S. Park) East and West Studies, 25(2), 2013

 "The Effect of Self-Presentation on SNS to Interpersonal Relation and Intention to Use,” (with E. Ma and S. Han) Knowledge Management Research, 14(2), 2013

 "Problem-Solving Process with the Users: An Exploratory Case Study in the Early-Stage Game Company,” (with A. Oda and S. Park), Yonsei Business Review. 50(1), 2013

주요 학술활동 및 수상


한국기술경영경제학회 이사/학술위원장
기술과경영 편집위원, 한국산업기술진흥협회 (KOITA) 
한국지식경영학회 이사 
한국생산관리학회 이사 
한국로지스틱스학회 이사 


POSRI Business & Economics Research; Asia Pacific Journal of Management (APJM); Decision Support Systems (DSS);Communications of the Association for Information Systems; International Conference on Information Systems; Session Chair & Discussant (OMT & TIM Division), Annual Meeting of the Academy of Management, Anaheim, CA, 2008; Reviewer (TIM, OMT, & BPS Division), Annual Meeting of the Academy of Management, Anaheim, CA, 2008; Session Chair, World Conference on Mass Customization & Personalization, Cambridge, MA, 2007; Reviewer, the ACM Conference on Human Factors in Computing Systems (CHI), 2006; Seminar Organizer, MIT Innovation and Entrepreneurship Seminar, 2007-2008


우수논문상, 연세경영연구, 2019
최우수 원고상, R&D Inside and Insight 우수원고 심사, 한국과학기술기획평가원, 2013 
MIT Fellowship, MIT, 2007 - 2008 
Sarofim Fellowship, MIT, 2004 - 2006 
Graduate Student Research Assistantship, University of Michigan 2002-2004 
University Scholarship for Academic Excellence, Yonsei University, 1993 
University Scholarship for Excellent Voluntary Work, Yonsei University, 1994-1996


특강 및 외부강의


"User and Open Innovation Strategy," Hyundai Heavy Industries, 2017

"Open Innovation Strategy," Hyundai NGV, 2017

"Categorization of R&D Collaboration Based on Problem-Solving Perspective and its Implication," Hyundai NGV Collaborative R&D Strategy Forum, 2017

"Innovation in Korea: Macro and Micro Perspectives," KAIST, 2015

"Innovation in Korea," ESSEC Executive MBA Program Visit, Sangnam Institute of Management, 2016

"Product & Process Innovation," CJ CheilJedang, Sangnam Institute of Management, 2016

"Product & Service Innovation," Executives from France and Asian Countries, Singapore, 2016

"Technological Innovation for Startups," Tech-SMU Program, 2015

"Innovation, not Imitation: a New Era for Innovation in Korea," MBA Summer School, Yonsei University, 2015

"Management of Technology," POSCO, 2014

"Design vs. Engineering in New Product Development Process," Hyundai Motors Namyang Research Institute, 2014  

"Strategic Management of Technology," Hyundai E&C, 2014

"Design & Innovation," Executives in Kuala Lumpur, Malaysia, 2014

"Innovation: Tesla Way," Korea Industrial Technology Association (KOITA), 2014

"Innovation, Not Imitation," European CEOs Visiting Program, Yonsei University, 2013

"Product Innovation: New Trend," EMBA Program, Yonsei University, 2013

"Product Design & Service Design," CMC program, Yonsei University, 2012, 2013

"Innovation & Cluster," JSC, Yonsei University, 2013

"Lead User Method in Developing Breakthrough Products & Services," SK Telecom Future Management Institute, 2012

"Design Driven Innovation," School of Engineering, Korea University, 2011

"Design Driven Innovation," Advanced Marketing Management Course, Sangnam Institute of Management, 2011, 2012


외부 기고


"Categorization of User Innovation Based on Problem Definition & Ownership" Dong-A Business Review, 2015  (66-75)SR1.pdf 

"Patent Strategy Based on Technology Strategy Perspective" (with S. Sung) Dong-A Business Review, 2013   Vol.135. Vol.135.SR.pdf

"Organizational Improvisation" Dong-A Business Review, 2013 Vol.121.pdf

"Technology-Oriented Social Entrepreneurship" (with S. Han) Dong-A Business Review, 2012  Vol.117.SR2.pdf

"Strategic Action Plan for Service Innovation" Shin Han Review, 2013 

"Metaphor  of Jazz Improvisation for Product Innovation" Design DB & SIM, 2010








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