[BIZ3182] Product and Service Innovation

 

Instructor: Sung Joo Bae, Assistant Professor

 

“Every act of creation is first of all an act of destruction.” - Pablo Picasso

 

“Innovation distinguishes between a leader and a follower.”

-Steve Jobs

 

 

 

Module 1(3/5)

 

Introduction to the Course

Core Concepts of Creativity and Innovation.pdf

Core Concepts (2).pdf

 

 

Module2(3/7, 3/12, 3/14, 3/19)

Core Concepts of Creativity and Innovation

What do we mean by “creativity”?

Technological innovation – core concepts

Read Article:The Element: How Finding Your Passion Changes Everything

(Chapter 1 & 2 – p. 1~p.51)

Smaller: The Disposable Diaper and the Meaning of Progress (The New Yorker)

 

Architecture – Why is it important?

Product/Service Development Process

Read Article:

Design Rules (Chapter 2 & 3)

Innovation in Industry and the Diffusion of Technology (Science)

Selected chapters from Eppinger & Ulrich(2008)

 

Additional Materials  for module 2

 

Module 3(3/21, 3/26, 3,28)

Complexity, Cognitive Biasesand Decision Making in an Uncertain World of Technology

Class Slide: Complexity Cognitive Biases and Decision Making BW.pdf

Technological evolution and decision making

Conventional wisdom vs. integrative thinking

Prepare Case1: Kodak and the Digital Revolution (A) (HBS)

Read Article:From Mental Models to Transformation: Overcoming Inhibitors to Change (HBR)

 

 

 

 

Module 4(4/2, 4/4, 4/9)

Creative Leadership

Class Slide: Creative Leadership BW.pdf

The role of the leaders in creative organizations

Prepare Case 2: Google's Android: Will It Shake Up the Wireless Industry in 2009 and Beyond?

Read Article:Creativity and the Role of the Leader(HBR)

An Inside View of IBM’s ‘Innovation Jam’ (HBS)

 

 

Additional Class Material for Module 4

 

 

Module 5(4/11, 4/16, 4/18, 4/30, 5/2)

Product Design

What is “creative design”? How can we achieve it?

The creative process of the leading design firms

Simulation in product design

Prepare Case 3: IDEO Product Development (HBS)

Prepare Case 4: Team New Zealand (HBS)

 

Additional Class Material for Module 5

 

Mid-term Exam Period(4/23, 4/25)– No Class

 

 

 

Mid-term Project Presentation (5/7) (5 min. for each team)

 

 

Module 6 (5/7, 5/9, 5/14, 5/16)

Design-Driven Product Innovation

Class Slide 1:  Product Innovation [호환 모드].pdf 

Class Slide 2: BMW slides.pdf  

 

Design drivenproduct development process

Process view of product development

Accelerating design process

Read Article:Innovating Through Design (HBR)

Prepare Case 5: Bang and Olufsen: Design Driven Innovation (HBS)

Prepare Case6: BMW AG – The Digital Car Project (HBS)

 

 

 

Module 7 (5/21)

Open and User Innovation

The power of open and user innovation

Read Article: The Bakeoff- Project Delta Aims to Create the Perfect Cookie (The New Yorker)

Why Companies Should Have Open Business Models(SMR)

Creating Breakthroughs at 3M (HBR)

 

 

 

 

Module 8(5/23, 5/28)

Innovation Hurdles & Improvisation

Product Innovation and Marketing

Jazz as a business metaphor

Prepare Case7:Seiko Watch Corporation: Moving Upmarket (ACRC)

Read Article: Creativity, Improvisation and Organizations (HBS)

 

 

 

Final Project Presentations(5/30, 6/4, 6/11, 6/13)

 

 

Major Assignments & Deadlines

 

* There will be additional (small) assignments which will be announced a week before the deadline.

Deadline	Assignments
3/7	Read Article: The Element: How Finding Your Passion Changes Everything (Chapter 1 & 2 – p. 1~p.51)
3/14	Read Article: Smaller: The Disposable Diaper and the Meaning of Progress (The New Yorker) Design Rules (Chapter 2 & 3) Innovation in Industry and the Diffusion of Technology (Science) Selected chapters from Eppinger & Ulrich(2008)
3/21	Case Report 1: Kodak and the Digital Revolution (A) (HBS) Read Article: From Mental Models to Transformation: Overcoming Inhibitors to Change (HBR)
4/2	Case Report 2: Google's Android: Will It Shake Up the Wireless Industry in 2009 and Beyond? Read Article: Creativity and the Role of the Leader(HBR) An Inside View of IBM’s ‘Innovation Jam’ (HBS)
4/11	Case Report 3: IDEO Product Development (HBS) Case Report 4: Team New Zealand (HBS)
4/23, 4/25 Mid-term Exam Period
5/7	Mid-term Project Presentation(5 min.)
5/7	Read Article: Innovating Through Design (HBR) Case Report 5: Bang and Olufsen: Design Driven Innovation (HBS) Case Report 6: BMW AG – The Digital Car Project
5/21	Read Article: The Bakeoff- Project Delta Aims to Create the Perfect Cookie (The New Yorker) Why Companies Should Have Open Business Models (SMR) Creating Breakthroughs at 3M (HBR)
5/23	Read Article: Creativity, Improvisation and Organizations (HBS) Case Report 7: Seiko Watch Corporation: Moving Upmarket (ACRC)
5/30, 6/4, 6/11, 6/13 Final Project Presentations